Potential Development Strategy Of Lakkang Island Tourism Village Makassar City
The aims of research are to carry out the potential of Lakkang island tourism village which is seen from four aspects those are strength, weakness, opportunity, and threat, and also to know the strategy of development of tourism village in Lakkang Island. This research based on quantitative and qualitative method. Quantitative data was directly from observations and interviews with the questionnaires besides, the supporting data was from library resource and then analized by SWOT analysis. Based on analysis result, Internal factors (a) strength: beautiful of nature are the most significant influence on the development of tourism village in Lakkang island, (b) Weakness: Belimbing Lakkang island tourism village is not yet ready to receive the tourists, since the lack quality of the environmental cleanliness. External factors (a) Opportunity: value of the people who always maintain and preserve traditional cultural, (b) Threat: threat of competition with others regions in the development of rural tourism. Based on SWOT analysis obtained the development strategy such as follows; S-O Strategy is a strategy for developing a variety of village tourism products based on the uniqueness of local potential, enhancing the marketing strategy of tourism products in the Lakkang island tourism village.W-O Strategy builds marketing networks with tourism stakeholders by developing a quasi-public government-private partnership of model promotion. S-T Strategy is a strategy to improve security systems based on customary and cultural villages and strategies for implementing tourism industry product certification through business certification institution. W-T strategy is to increase the competency of Human Resources (HR) in the field of tourism through professional certification institution and increase public awareness of tourism and seven values in tourism.Based on the conclusion of the SWOT matrix, the priority that can be done is to develop a variety of rural tourism products based on the uniqueness of local potentials and to build marketing networks with tourism stakeholders by developing a quasi-public government-private partnership model promotion.