Strategic Management Of Education To Enhance Environmental-Oriented Competitiveness On Industrial 4.0

Abstract

This research is motivated by the strategy carried out by the management including collaborating with alumni to promote their alma mater in new prospective students in their neighborhoods and workplaces. This strategy is considered to be able to increase competitiveness, by building a culture of scientific excellence that makes quality and tough students face the challenges of the times. This research uses a qualitative approach. Data collection techniques are in-depth interviews, observation, Focus Group Discussion, and documentation. Data analysis techniques used in this study are data reduction, data presentation, and drawing conclusions / verification. From the results of this study, the researcher concludes that: competitive strategies are carried out by: a) an increasingly greater demand for good communication with the foundation for the advancement of madrasas, increasing education staff and infrastructure, b) Offers to outsiders by preparing and managing students well, integrating Learning from the curriculum of the Ministry of religion and the salafiyah curriculum. c) Marketing by combining learning of the Ministry of religion curriculum and the Salafiyah curriculum, costs allocated according to the budget, alumni become real live brochures, using the website and having a marching competition, access to madrasas is very easy, and location expansion. Based on internal and external analysis above, the institution is in a stable growth strategy which means that the situation is favorable because boarding schools have opportunities and strengths, boarding schools can take full advantage of opportunities so as to be able to implement strategies that support aggressive growth policies.